A Different Way to Look At Poo

Sometimes looking at national products from a local perspective can be a Fresh Eyes approach to innovation in an industry where it seems every niche is taken.

Take for example, shampoo. This is a crowded and segregated market. There is shampoo for men, women, babies, dogs, cats and horses (Mane and Tails anyone). There is PH balanced shampoo, shampoo with botanical s, shampoo with conditioner, shampoo that has never been tested on animals, etc.

So what could we possibly do to shampoo to make it stand out from a very crowded market?

If you travel a bunch, it becomes pretty apparent that water in different parts of the country is, well, different. For example, water in Chicago seems to clean my hair better than water in Houston. (Is Chicago water "dryer"?)

So our Fresh Eyes idea for today is to localize a national product. Instead of selling shampoo as a one type fits all, let's make shampoo that has been formulated to work well with the water in different cities. Shampoo for Chicago, Shampoo for Charlotte, Shampoo for Los Angelos, etc. That way, your customers can be assured they are getting the best cleaning possible regardless of where they live!

Using this Fresh Eyes tool, what products, currently sold nationally to the mass market, could you "localize"?