Up and Down the Value Chain

For a Fresh Eyes approach to your work, consider expanding your view (by going higher) so that your see most if not all of the value chain. The complete picture if you will.

You may or may not serve the final user of the value chain directly. For example, many employees and vendors have a lot of pieces and parts and input into a car, but only the dealer hands the keys to the ultimate end user. There are a lot of links in this value chain.

In your work, you are a link in a value chain. And possibly in many many value chains. Imagine the value chain in its entirety and each of the steps of this chain. Each thing that must happen for a customers problem to be solved. Look to see if there aren't more opportunities to add more value by moving up or down (or both) the value chain or by expanding your offering with this new perspective. To be a "bigger link" in the chain instead of the weaker link.